Partner with a chef who brings people back to their kitchens.

794,000 Views, 530,000 People Reached

PAST 12 MONTHS · AUGUST 2025 – AUGUST 2026

Consistent, not a one-off spike

Since moving to daily content in June, I’ve been reaching 50,000+ people every month and monthly reach is up around 30%. Daily comment volume has increased roughly ninefold over the same stretch.

Who’s watching

99.4% United States and Canada — 80% US, 19% Canada. Predominantly women 45+, the household grocery decision-makers.

My audience’s top brand affinities are Tasty, Walmart, Amazon, and Target. These are mainstream American households who cook — not a niche.

They engage, and they stay civil

24,129 reactions, 6,700 comments, and 2,400 shares over the past year. My food-debate posts regularly clear 100 comments — one reached 288. My best single post reached 48,983 people.

Across 100,970 engagements, just 45 negative interactions — 0.04%. This is a brand-safe room.

Growing

Roughly 2,300 new Facebook followers a month — 17,000 to 20,000+ during July alone.

Where it happens

Facebook 20,000+ · Instagram 1,800 · TikTok 1,700 · YouTube · Email list 2,200+ · a live show every Monday at 6:30 PM Central. Daily content across every channel.

Of those 794,000 views, 277,000 were organic and the remainder came from paid campaigns I plan, fund, and manage myself — which means I can scale a partner’s reach on demand, not just hope for it.

I Don’t just post, I Run Campaigns

My current giveaway — launched July 24, running through August 14 — has drawn 8,000+ entries and put a single product in front of roughly 24,500 people in its first two weeks, across four platforms, with prize draws held live on camera. Designed, built, legally structured, and promoted entirely in-house.

Figures as of August 7 — the campaign is still running.

Audiences built this way stay: 85% of the subscribers from my previous campaign were still engaged months later.

See the campaign running now →

Influence is One Ingredient, Not the Recipe

My experience goes well beyond the Tom the Chef brand. I’ve spent most of my working life running businesses — an education company and online learning platform in the Czech Republic, restaurants in two countries, and a catering operation serving events of up to 3,500 people. I know what a missed delivery costs a business, so I don’t do it to anyone else.

The Brand Your Product Would Be Joining

Tom the Chef is owned and operated by Checked Solutions, LLC, alongside CookingHub.com — a fast-growing, professionally run brand with a national audience.

• What the brand stands for — scratch cooking made achievable. Global flavours, practical skills, no shortcuts pretending to be recipes.
• What it sells — this is an education business. Live classes, an on-demand course library, and a paying customer base built over six years and nearly 200 classes taught.
• What it promises the audience — a trusted kitchen partner. Honest advice, tested recipes, and no product I wouldn’t use myself.
• Why that matters to you — my audience buys what I recommend because I don’t recommend much. Trust is the product I’m actually selling.
• Where it’s going — daily content across five channels, a weekly live show, an on-demand course library, and 2,300 new followers a month.
• How it’s run — a registered business with contracts, invoicing, scheduled deliverables and monthly reporting.

What We Can Build Together

Some partners start with a single reel. Others build a full season. Everything below is something I’ve done or can do — packages are quoted per partner, so you can test the water or go all in.

Tom Slepicka aka Tom the Chef · Checked Solutions, LLC · Cedar Rapids, Iowa, USA